Valcourt, Québec, September 25, 2014 – BRP’s Ski-Doo brand is partnering with Burton Snowboards, the world’s leading snowboarding company, with Ski-Doo becoming the official snowmobile for Burton Snowboards’ team of pro riders. The two companies also agreed to co-develop products to suit the needs of snowboarders and snowmobilers and Ski-Doo becomes sponsor of the Burton Mountain Festival.
The emerging trend of riders using snowmobiles to access the backcountry is on the rise, as people find it a more economical way to enjoy their sport. Feedback from Burton and Ski-Doo pro riders will be used to develop products and activities that are exciting and relevant for snowboarders and snowmobilers.
“Partnering with BRP and Ski-Doo is a natural extension for Burton and our team of pro snowboarders,” said Nicholas Sargent, Vice President of Global Business Alliances for Burton. “Our riders use sleds to access fresh powder and new terrain all season long, so they’re really excited to have an official partnership with the Ski-Doo brand. We also look forward to integrating Ski-Doo into the Burton Mountain Festival, which will give them a strong brand presence at the leading snowboard demo experience in North America.”
The Burton Mountain Festival, the most extensive, interactive snowboard demo experience takes place in eight sites throughout North America. “BRP is proud to develop a partnership with another innovative company like Burton
Snowboards, the most renowned name in snowboarding,” stated Louis Lévesque, vice-president, Global Marketing and Consumer Experience. “We share a similar passion for the ultimate experience and a culture of constant innovation where we lead by pushing boundaries in our respective fields.”