Divas SnowGear believes Howard Schultz, chairman and CEO of Starbucks, when he said, “Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.” Divas SnowGear also believes that our fan base is loyal and we are ready to pay it forward!
“We are proud to announce an aggressive ambassador program that teams Divas SnowGear with loyal customers, passionate riders, active snowmobile club volunteers and more! This super-group will have the ability to voice about the brand within the snowmobile community! We are looking for 30 women ambassadors to help us achieve that goal,” said Dani Rae Rury of Divas SnowGear. DSG brand ambassadors will be given the opportunity to test pre-released products, give feedback, and express their opinion about their experiences with DSG’s brand. This will guarantee Divas SnowGear keeps delivering the best women’s outerwear in the snowmobile market.