Archive for July, 2014

Sawyer County Alliance To Celebrate 30 Years of Service

Posted on July 24th, 2014 in Facebook, Sledder Featured Article, Sledder News

On Saturday, September 13th the Sawyer County Snowmobile/ATV Alliance will host a one-day event at the Sawyer County Fairgrounds to celebrate 30 years of working to create, improve and maintain the more than 600 miles of snowmobile and atv trails in northwest Wisconsin’s Sawyer County.

The fairgrounds are located at 14760W County Road B, just over two miles east of Hayward. Admission is free and gates open to the public at 8:00 am. Members from the 10 snowmobile/atv clubs that make up the Alliance will be on hand to share their history with the Alliance and in many cases, offer a variety of food for sale to the public. There will also be a beer tent, swap meet, and music. Visitors can also learn about the new snowmobile licensing and trail pass system set to start in 2015. The event ends at 6:00 pm.

For the first time in the history of the Alliance, all the trail grooming and maintenance equipment it owns will be on display. The Alliance is the largest single owner of such equipment by a volunteer organization in the world.   In addition to new trail grooming and maintenance equipment, there will also be display of new snowmobiles and atv’s as well as a large collection of vintage snowmobiles.

The swap meet is also free, but due to limited space, only a car or truck with up to a four place trailer will be allowed in. Swap space must be reserved in advance. E mail for details.

Divas SnowGear Launches Brand Ambassador Program in US and Canada

Posted on July 23rd, 2014 in Sledder Featured Article, Sledder News


Divas SnowGear believes Howard Schultz, chairman and CEO of Starbucks, when he said, “Mass advertising can help build brands, but authenticity is what makes them last.  If people believe they share values with a company, they will stay loyal to the brand.”  Divas SnowGear also believes that our fan base is loyal and we are ready to pay it forward!   

“We are proud to announce an aggressive ambassador program that teams Divas SnowGear with loyal customers, passionate riders, active snowmobile club volunteers and more! This super-group will have the ability to voice about the brand within the snowmobile community!  We are looking for 30 women ambassadors to help us achieve that goal,” said Dani Rae Rury of Divas SnowGear.  DSG brand ambassadors will be given the opportunity to test pre-released products, give feedback, and express their opinion about their experiences with DSG’s brand.  This will guarantee Divas SnowGear keeps delivering the best women’s outerwear in the snowmobile market.  

Potential Divas brand ambassadors who think they have what it takes should email Divas SnowGear at for more information.


Divas SnowGear and FLY Racing Official Haydays Apparel Sponsors

Posted on July 21st, 2014 in Facebook, Sledder Featured Article, Sledder News

The official start of winter this year is September 6 and 7th in North Branch, Minnesota at the 48th annual Sno-Barons Haydays Grass Drags.  Divas SnowGear and FLY Racing will be packing a serious punch at this year’s event as the official men’s and womens’ apparel sponsors!  “Haydays is where we first launched our business and it gives us a tremendous opportunity to market our brand, engage with our dealers and most importantly engage with our end consumers.  We would not miss and opportunity to partner with such a prestigous event” proclaimed Travis Mayne of Divas SnowGear.  This year, Divas SnowGear and FLY Racing will provide each volunteering club member with an official custom crew tee shirt to represent the partnership between Sno-Barons, Divas SnowGear, and FLY Racing.  You can find Divas SnowGear and FLY Racing apparel at select dealers throughout the Hay Days vendor areas.

Ron Bentzinger, from FLY Racing, stated “I’m a Powersports fan period.  When I step back and look at this event as a fan, it has everything to get my excitement level peaked!  From a business standpoint, we had to be involved to engage the core fans just like myself.  The Sno-Barons rolled out the red carpet for us and made the decision a no brainer!”

To learn more about the event you can visit  We encourage you to arrive early on Saturday or Sunday to take advantage of the great giveaways from Divas SnowGear and FLY Racing.



Posted on July 17th, 2014 in Facebook, Sledder Featured Article, Sledder News


Brrrraaaappp!  The sport of watercross is returning to Superior, Wisconsin for the 2nd annual Benna Ford Roush Superior Watercross Shootout!  Watercross racers from around the Midwest will be competing on “The Big Lake”, Lake Superior, on August 16th & 17th at Barkers Island Festival Park. (Click here for video footage.)

Watercross is the sport of racing snowmobiles on water.  Professional drivers from the International Watercross Association (IWA) will compete in both oval and drag races at speeds of up to 80 miles per hour!  Watercross was born over three decades ago in Grantsburg, WI. The goal was to see who could make it 300 feet from an island to the shore. Most failed, yet that did not stop people from continuing to try. Every year, the extreme sport grows in popularity. Today, nearly one hundred registered riders, with participants as young as 14 years old, show off their need for speed. (Click here to learn more about how the machines work.)

“We are thrilled to be bringing this event back to Superior,” quotes Kimberly Carr, Event Manager from Townsquare Media Duluth.  “This fast paced, high adrenaline, extreme sport has such a wow-factor that people of all ages and backgrounds are getting excited about it.”

The weekend event will include racing all day Saturday and Sunday, food vendors, a beer garden, exhibit booths for the entire family, and live music on Friday and Saturday evenings.  Complete details can be found on our website and Facebook page.

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Dayco Named Large Industry of the Year in Walterboro, S.C.

Posted on July 16th, 2014 in Facebook, Sledder Featured Article, Sledder News

Dayco Products, LLC today announced it has been named the 2014 Large Industry Award winner by the Walterboro-Colleton Chamber of Commerce. This award, voted on by members of the Chamber, is given to a large industry that is a proven leader within the Walterboro, South Carolina community. Walterboro-Colleton Chamber of Commerce membership consists of over 300 members and only one industry, or business, can win this award.

“The Dayco family has been a proud member of the Walterboro-Colleton County community for over 40 years and is excited to accept this award,” said Tom Green, Director of North American Operations – Flexible Components for Dayco. “Dayco can attribute its success during this period to the dedicated and hardworking associates who take pride in manufacturing the highest quality products and delivering those products to our customers on a timely basis.”

“We are proud to have Dayco as an industry leader in our community and proud that Dayco has chosen to call Colleton County home,” said Jeremy Ware, President and CEO of the Walterboro-Colleton Chamber of Commerce. “We look forward to working with Dayco in the upcoming year and appreciate its continued investment in the Walterboro-Colleton Chamber of Commerce and our community.”

In June 2013, Dayco celebrated 40 years of operation at its Walterboro, South Carolina belt manufacturing plant. Opened in 1973, the Walterboro plant is home to more than 130 employees who produce v-belts and serpentine belts for the both the original equipment industry and the automotive aftermarket, as well as performance belts for the ATV and snowmobile markets.