Discover Wisconsin Premieres “Join the Club – Snowmobiling In Wisconsin”

TV show shines spotlight on popular winter pastime in Wisconsin

Discover Wis. logoWISCONSIN – (November 26, 2013) – A popular wintertime pursuit in Wisconsin is highlighted in an upcoming episode of the nation’s longest-running tourism TV show, Discover Wisconsin. “Join the Club—Snowmobiling in Wisconsin” airs November 31-December 1, 2013 and will reach Discover Wisconsin’s broadcast network of 480,000 viewers across the upper Great Lakes region, including Wisconsin, Northern Illinois, Minnesota, Iowa, and Upper Michigan. The show was produced in partnership with the Association of Wisconsin Snowmobile Clubs (AWSC) and Discover Wisconsin. This episode can also be viewed online.

“Most people who don’t snowmobile simply assume that the DNR takes care of the trails,” says AWSC president, Doug Johnson. “The truth of the matter is it’s the local clubs that really manage the trails and make the activity accessible to everyone with a sled.” Add to that the fact that Wisconsin has more trails than any other state or province in North America and you can see the important role this group plays.

Snowmobiling does fall under the Wisconsin Department of Natural Resources (DNR), but funding comes from snowmobile registration and gas taxes for winter recreational vehicles. More important, the nearly 600 clubs plan, create and maintain nearly 95 percent of the trails throughout the state and ensure that the trails in their areas are safe and clear of debris.

“Snowmobiling is a very family-friendly winter sport,” adds Johnson. “Members of the clubs understand that, and are also very conscious of the fact that 75 percent of our state’s trails cross private property. Our club members appreciate that and encourage respect for the areas adjacent to the trails.”

The show, which is sponsored by AWSC, highlights the importance of its member clubs. It also covers year-around events like the Snowmobile Water-Cross Championships in Grantsburg. For more information, visit DiscoverWisconsin.com.

About Discover Wisconsin

As the nation’s longest running tourism program, Discover Wisconsin can be seen statewide on Fox Sports North (FSN) Saturday mornings at 10 a.m. For more on this and other episodes or the broadcast schedule in other areas please visit www.discoverwisconsin.com. Connect with Discover Wisconsin on Facebook, Twitter and YouTube.

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