Valcourt, QC, August 21, 2012 – BRP introduces an industry first mobile Parts, Accessories and Clothing (PAC) exhibit focused on educating the consumer and showing a broad selection of new Ski-Doo accessories and technical riding gear available for sale through Ski-Doo dealers. The BRP Riding Gear & Accessories Knowledge Centre tour truck will hit the road this fall at select events.
The exhibit will offer a chance for snowmobile customers to discuss directly with BRP experts about the proper accessories and riding gear they need for the upcoming season, the technologies behind our products and their competitive edge on the market. Consumers will also be able to browse various digital tools from BRP, such as store.skidoo.com, and Build Your Own Vehicle (BYOV) while learning about current promotions and PAC programs; i.e. the TNT Jacket and Bib promotion that is only available at an authorized BRP dealer.
“We wanted to create a fall tour environment that consumers expect from a premium brand, enhancing the consumer experience and knowledge of Ski-Doo Parts Accessories and Technical Riding Gear,” said Martin Auger, director, Marketing and Licensing PAC, North America. “Customers have made it clear they want to see and learn more about our products, and take them home that day. This is one step towards answering their wishes.”
Don’t miss the Ski-Doo Riding Gear & Accessories Knowledge Centre tour truck at the following fall events: Hay Days – North Branch, MN, September 7-8; Big East Snowmobile Show Syracuse, NY October 4-6; Alberta Snowmobile & Powersports Show, Edmonton, AB, October 18-20; Toronto Snowmobile & ATV Show, Toronto, ONT, October 25-27; Snowmobile USA Novi Novi, MI November 1-3
For information on all the genuine BRP accessories to fit your ride, visit www.store.ski-doo.com or your local Ski-Doo dealer.